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Free template library
100 ready-written WhatsApp message templates across 25 festivals — four per festival, written as a campaign rather than a blast. Copy the text, edit it to your brand, download the set, and submit it to Meta from your own WhatsApp Business account.
Next up
Meta approval takes hours once your business is verified, so anything more than a week out is comfortably reachable. Each one opens on its own page with the four messages and when to send them.
The shape of the campaign
Every festival in the library ships the same four-message arc. Sent in sequence they answer four different reasons a customer has not bought yet.
7 to 10 days before
Opens the festive collection to your best customers before anyone else.
Pulls demand forward into the week you can still ship comfortably, and tells you which SKUs to restock while a restock is still possible.
4 to 6 days before
A shortlist for the customer who wants to buy but has not decided what.
Festive shopping is gifting, and gifting stalls on indecision rather than price. A curated set converts browsers a discount would only have subsidised.
1 to 3 days before
The discount-led push, with a code and a deadline the festival sets for you.
By now the people left on your list are the ones price was holding back. The festival supplies a real deadline, so the urgency is not invented.
On the day
A wish, a thank-you, and one small thing inside for next time.
The cheapest send of the four and the one that keeps the list warm. A merchant who only ever asks for money trains their audience to type STOP.
By the calendar
Grouped the way a merchant plans — the quarter the festival falls in, not the alphabet. Each card opens a page with the four templates, the demand window and what sells.
Three sends inside four weeks, into an audience that just spent through December. Lean on gifting and restocking rather than discount depth.
The second-biggest gifting run of the year, and the one most brands skip. Holi, Eid and four regional new years land inside seven weeks.
Thin on volume except for Raksha Bandhan, which is a gifting festival with a hard delivery deadline and almost no competition in the inbox.
Nine festivals in ten weeks and the bulk of the Indian D2C year. Plan the whole run before Ganesh Chaturthi, because there is no spare week inside it.
One festival, a long lead time and shoppers already in buying mode. The easiest campaign of the year to get right and the easiest to leave too late.
The full library
Filter by festival or by stage, or search the copy itself. Each preview is the template exactly as the dashboard hands it over — the real body, footer and button, with the blanks you fill marked in amber.
All 100 templates · showing 12
Our New Year's Day collection is live at Store Name, and you're seeing it first. Full sizes, nothing sold out yet. Pick what you want before the rush starts. Early access closes when we open it to everyone.
Opens the festive collection to your best customers before anyone else.
new_year_early_bird
Still deciding what to gift this New Year's Day? We have shortlisted the ones that actually land. Ready to gift, wrapped, and delivered before the day. The full list is waiting at Store Name.
A shortlist for the customer who wants to buy but has not decided what.
new_year_gifting_guide
New Year's Day sale is live at Store Name. Use code Discount Code at checkout. Works across the store, new arrivals included. Ends when the festival does.
The discount-led push, with a code and a deadline the festival sets for you.
new_year_flash_sale
Happy New Year's Day from everyone at Store Name! Thank you for being part of our year. Wishing you and your family a bright one. We have left something small for you inside.
A wish, a thank-you, and one small thing inside for next time.
new_year_greetings
Our Makar Sankranti collection is live at Store Name, and you're seeing it first. Full sizes, nothing sold out yet. Pick what you want before the rush starts. Early access closes when we open it to everyone.
Opens the festive collection to your best customers before anyone else.
makar_sankranti_early_bird
Still deciding what to gift this Makar Sankranti? We have shortlisted the ones that actually land. Ready to gift, wrapped, and delivered before the day. The full list is waiting at Store Name.
A shortlist for the customer who wants to buy but has not decided what.
makar_sankranti_gifting_guide
Makar Sankranti sale is live at Store Name. Use code Discount Code at checkout. Works across the store, new arrivals included. Ends when the festival does.
The discount-led push, with a code and a deadline the festival sets for you.
makar_sankranti_flash_sale
Happy Makar Sankranti from everyone at Store Name! Thank you for being part of our year. Wishing you and your family a bright one. We have left something small for you inside.
A wish, a thank-you, and one small thing inside for next time.
makar_sankranti_greetings
Our Vasant Panchami collection is live at Store Name, and you're seeing it first. Full sizes, nothing sold out yet. Pick what you want before the rush starts. Early access closes when we open it to everyone.
Opens the festive collection to your best customers before anyone else.
vasant_panchami_early_bird
Still deciding what to gift this Vasant Panchami? We have shortlisted the ones that actually land. Ready to gift, wrapped, and delivered before the day. The full list is waiting at Store Name.
A shortlist for the customer who wants to buy but has not decided what.
vasant_panchami_gifting_guide
Vasant Panchami sale is live at Store Name. Use code Discount Code at checkout. Works across the store, new arrivals included. Ends when the festival does.
The discount-led push, with a code and a deadline the festival sets for you.
vasant_panchami_flash_sale
Happy Vasant Panchami from everyone at Store Name! Thank you for being part of our year. Wishing you and your family a bright one. We have left something small for you inside.
A wish, a thank-you, and one small thing inside for next time.
vasant_panchami_greetings
Yours, not ours
These are drafts, not scripts. Every template is submitted to Meta from your own WhatsApp Business account, under your brand, with your offer in it.
Free for 14 days, no card. Templates are submitted under your own WhatsApp Business account, so they stay yours.
Live in the same week they asked
“Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”
One inbox instead of WhatsApp Web and Shopify admin
“We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”
Meta charges per delivered message and every festive template is a marketing template. There is no cheaper category available for a message whose job is to sell, so the only real lever is how many people you send to.
Rates are Meta’s own published India prices, billed by Meta to your WhatsApp Business account. TopEdge adds no markup on them.
The same four mistakes cost most stores their festive quarter, and all four are decided before a single message goes out.
Do this
Not this
A single festive blast asks everyone on your list the same question on the same day, and the only people who answer are the ones who were already going to buy. The four-message shape works because each send is aimed at a different reason somebody has not bought yet: they did not know the collection was live, they did not know what to pick, the price was holding them back, or they were never going to buy and you would rather keep them subscribed.
That is also why the order matters more than the copy. Discounting first trains your best customers to wait for the code, and it spends margin on people who would have paid full price during early access. The discount belongs third, once the people it is for are the only ones left.
There is no single best one — the best marketing template is the one that matches where the customer already is. For a festival that means four: an early-access message for people who would buy at full price, a gift guide for the undecided, a discount for the price-sensitive, and an offer-free greeting that keeps the list subscribed. A single "best" template sent to everyone reaches only the people who were going to buy anyway.
Yes. Every template on this page can be copied with the button on its card, and the Download as CSV button hands you the whole filtered set — all 100, or just the festival you selected — as a spreadsheet with the body, footer, button label, Meta template name and send window in separate columns. No sign-up, no email, nothing logged.
Write the body, add a footer and up to three buttons, pick a category and a language, then submit it to Meta from your WhatsApp Business account and wait for approval. The part people get wrong is the sample values: every variable needs a realistic example or Meta rejects the template without reading the copy. Starting from a template here means the structure is already right and you are only changing words.
You can edit an approved template a limited number of times per month, and the edit goes back through review. What you cannot do is change its category without resubmitting. In practice it is cleaner to treat each festival as a new template rather than rewriting last year’s, which also keeps your approval history readable.
It is a message Meta has approved in advance for a festive campaign, so you can send it to customers outside the 24-hour reply window. You submit it from your own WhatsApp Business account, Meta reviews it, and only then can a campaign send it. Festive templates are always marketing templates, because they exist to make a sale.
One hundred: four per festival across twenty-five festivals, covering the Hindu, Islamic, Christian and secular calendars. The four are an early-access message, a gift guide, a flash sale and a day-of greeting, which together make one campaign rather than four separate blasts.
You edit it, and you should. Each template arrives pre-filled with the body, footer and button in place, with your store name and discount code as blanks. You change the wording, the offer, the button, the language and the audience, then submit it to Meta under your own account.
Every festive template is a marketing template, which Meta bills at ₹0.8631 per delivered message in India. The full four-message sequence is about ₹3.45 to reach one customer, so roughly ₹3,450 for a list of a thousand. Meta bills your own WhatsApp Business account directly and TopEdge adds no markup.
No. Meta classifies by intent, not by wording: a message that is not about an existing order is marketing. Worse, adding festive wording with an offer to an order update reclassifies that template as marketing too, so an order confirmation that cost ₹0.1150 starts costing ₹0.8631 on every send.
Yes, for every one of these. A WhatsApp marketing template can only go to customers who have given opt-in consent, and a past purchase is not consent on its own. Collect the opt-in at checkout or with an opt-in message first — sending without it damages your quality rating and can get your number restricted.
Usually hours rather than days once your business is verified, though Meta publishes no guarantee and festive marketing templates get a closer read than order updates. Submit a week before you plan to send, and leave the media header off unless you need it — it is the component most often responsible for a rejection.
The next one more than ten days away, so there is time for Meta approval. If you are choosing on value instead of timing: Diwali and Dhanteras carry the most volume, Raksha Bandhan has the cleanest gifting intent, and Holi is the biggest spring event most stores under-plan.
Copy the four templates for the next festival, edit them to your brand, push them to Meta for approval and schedule the sends. Free for 14 days, no card.
