Free tool
Cart recovery revenue calculator
Work out how much revenue WhatsApp reminders could win back from your abandoned carts, and the most the messages would cost.
What WhatsApp cart recovery could win back
Put in your abandoned checkouts and order value to see the revenue a recovery sequence brings back, and the most the messages can cost.
Revenue recovered every month
₹1,50,000
100 orders won back, for at most ₹2,589 in Meta message fees
How it adds up
| Carts recovered10% of 1,000 abandoned checkouts | 100 |
|---|---|
| Revenue recovered a month100 orders at ₹1,500 | ₹1,50,000 |
| Reminder messages, at most3 per cart. Shoppers who buy or reply stop getting them, so the real number is lower | 3,000 |
| Meta message cost, at mostMarketing templates at ₹0.8631 each, at 0% markup, ex GST | ₹2,589 |
| Revenue for every ₹1 spent on messagesRecovered revenue divided by the maximum message cost | ₹58 |
Recovering 10% of 1,000 carts brings back about ₹1,50,000 a month, for at most ₹2,589 in Meta message fees. The sequence pays for itself if it recovers 2 orders.
Marketing rate from Meta’s published India card, ₹0.8631 per delivered message, read 21 October 2026. Cart reminders are always marketing templates. The recovery share is your own estimate: we do not know of an independent benchmark for WhatsApp recovery rates in India that we would stand behind, so measure yours against real orders. Message cost assumes every reminder goes to every cart, so your real bill will be lower.
Runs in your browser. Nothing you type is saved or sent anywhere.
The numbers behind the calculator
70.22%
Average share of online shopping carts abandoned without a purchase, across 50 studies.
Baymard Institute, Baymard Institute’s cart abandonment list. Read 2026-10-21.
₹0.8631
What Meta charges per WhatsApp marketing message in India. Every cart reminder is a marketing message.
Meta, Meta’s WhatsApp Business Platform pricing documentation. Read 2026-10-21.
10 minutes
How long a checkout has to sit incomplete before Shopify counts it as abandoned.
Shopify, Shopify’s own abandoned checkout documentation. Read 2026-10-21.
What makes a cart reminder work
Do this
- Send the first reminder within an hour
- Show the product photo and the price
- Add a button straight back to the same checkout
- Stop the reminders the moment they buy or reply
Avoid this
- More than three reminders
- A discount in the very first message
- Messaging numbers that never opted in
- Judging success by opens instead of orders
Questions teams ask
It varies a lot by store, product and price, and we do not know of an independent Indian benchmark worth quoting. That is why the calculator asks for your own estimate. Start with a conservative figure, run the sequence for a month, then put in your real number.
Cart reminders are marketing messages, which Meta charges at ₹0.8631 each in India. Three reminders to one cart cost at most about ₹2.59. On TopEdge, Meta bills that to your own account with no markup.
Three over about 72 hours is the usual sequence: one within the hour, one the next day offering help, and a last reminder. Beyond three, extra messages tend to hurt your WhatsApp quality rating more than they help.
In your Shopify admin, under Orders, then Abandoned checkouts. Shopify counts a checkout as abandoned once it has been left incomplete for more than ten minutes after the customer gave their contact details.
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Start recovering carts on WhatsApp
Switch on the ready-made cart recovery journey on your Shopify store. Free for 14 days.