Privacy Policy

We collect information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or device ("Personal Information"), including:

• Account data: Name, email, phone, business name, and password when you register.
• Integration data: When you connect Shopify, Meta (WhatsApp / Ads), or related services — access tokens, store config, orders, catalogs, checkout events, messaging history, and (when you connect Meta Ads) hashed Custom Audience uploads needed for automations you enable. Instagram messaging may appear in product UI but is not active in the current public release unless enabled for your workspace.
• Storefront & pixel data: Page views, product views, cart and checkout events from our web pixel, theme script, and checkout extensions for cart recovery and insights.
• End-customer data: Shopper names, phones, emails, orders, and message content — solely to run automations you configure.
• Usage data: IP, browser, OS, and pages visited on our platform.
• Communication data: Support requests and chat logs you send to us or generate through AI chatbots.

We use collected information to:

• Deliver the Service: Operate messaging, automations, and dashboard features.
• Sync integrations: Connect commerce data (e.g. Shopify orders) with WhatsApp for cart recovery and order updates.
• Improve the product: Analyze usage trends to improve features.
• Secure the platform: Detect fraud, abuse, and technical issues.
• Communicate: Send technical notices, security alerts, and admin messages.

We do not sell your Personal Information. We may share information when:

• Service providers: Hosting, databases, email, and AI API vendors who process data on our behalf.
• Platform integrations: Meta / Shopify — only as required by actions you configure.
• Legal requirements: When required by law or to respond to lawful requests from authorities.

We use commercially reasonable physical, managerial, and technical safeguards. Sensitive credentials (OAuth tokens, API keys) are encrypted at rest (AES-256-CBC).

No system is 100% secure. We retain Personal Information while your account is active or as needed to provide services, meet legal obligations, resolve disputes, and enforce agreements.

After account deletion, we erase Personal Information tied to your account within 30 days, except where law requires longer retention.

Depending on your location, you may have rights to:

• Access a copy of personal data we hold about you.
• Erasure — request deletion, subject to legal exceptions (Shopify compliance webhooks are honored — see Section 7).
• Rectification of inaccurate or incomplete data.
• Restrict processing in certain cases.

Contact us using Section 9 to exercise these rights.

TopEdge AI integrates with Meta (Facebook, Instagram, WhatsApp) for messaging automation. This section covers data received from Meta ("Platform Data").

What we access

• Public profile: Name, picture, user ID — authentication and personalization.
• Email: From Facebook Login for account and communication.
• Pages & Instagram Business: For messaging features when connected.
• Ads data: If you connect an Ad Account — performance metrics for analytics (we do not manage ads without your action).
• Messaging: WhatsApp (and Instagram DMs when enabled) to power bots and agent handoff.

How we use it

• Authenticate users and personalize the dashboard.
• Send and receive messages on your behalf.
• Show performance and attribution analytics.
• Improve the product via aggregated, de-identified analytics.

What we do not do

• We do not sell Meta Platform Data.
• We do not use it to discriminate or for surveillance.
• We do not share it except as in Section 3 and Meta's Platform Terms.
• We do not use it for unrelated purposes.

WhatsApp consent & opt-out

Merchants must obtain consent before marketing WhatsApp messages. We support checkout consent, opt-in tools, and enrollment flows you configure.

• Customers opt out by replying STOP (or equivalent keywords).
• Opt-out stops campaigns and cart-recovery for that contact.
• Agents can mark opted-out from Live Chat.
• Utility messages (e.g. order updates) may still send where WhatsApp policy and law allow.

Instagram messaging may appear in roadmap UI but is not active in the current public release unless explicitly enabled. Meta Ads connect and Custom Audience push are available when you opt in under Settings.

Deletion

• Settings → Workspace → Delete workspace at https://dash.topedgeai.com/settings?tab=workspace&section=delete.
• Remove the app in Facebook Apps and Websites — callback https://api.topedgeai.com/api/meta/data-deletion returns a confirmation URL.
• Email team@topedgeai.com from your registered address.

Valid deletion requests are processed within 30 days unless law requires longer retention.

If you connect Shopify, we process order, product, checkout, and customer data as described here to run automations. You remain responsible for your Shopify relationship and your end customers.

Shopify App Store

Our app is free to install on the Shopify App Store — no Shopify app billing and no paywall on the connector. Optional TopEdge platform plans on dash.topedgeai.com are separate and not required for the Shopify integration.

Processors & merchant obligations

For customer data we process on your behalf, you are typically the controller and we act as a processor. You must comply with privacy law, notices, consents, and data-subject requests.

We honor Shopify compliance webhooks at https://api.topedgeai.com/api/shopify/compliance:

• customers/data_request — log and provide available data on verified request.
• customers/redact — erase personal data for that customer in your workspace.
• shop/redact — after uninstall, disconnect credentials and purge store-linked data.

Reference: Shopify privacy law compliance.

You may delete your account at any time. We permanently erase:

• User account and credentials
• Business configuration and integration tokens
• Conversations and message history
• Leads, customers, orders, campaigns, segments, analytics

How to delete

• Dashboard: Settings → Workspace → Delete workspace (open).
• Email: Write to team@topedgeai.com from your registered address (within 7 business days).
• Meta: Remove the app in Facebook settings; status at https://dash.topedgeai.com/deletion-status.
• Shopify: Uninstall triggers shop/redact after Shopify's retention period.

Questions or data-subject requests for TopEdge AI (TopEdge Ai):

Email from your registered address when requesting access, correction, or deletion. Document version: 2026-08-02.