After Indian D2C costs, what did I keep?

India-aware P&L with COGS, COD, RTO, fees, and ads.
See net profit, not vanity revenue.

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TopEdge Profit & costs net profit dashboard with Indian D2C cost waterfall

Setup once, see real net

Three-step wizard, then a live dashboard that answers what you kept after Indian D2C costs.

Profit & costs setup, Shopify products with COGS and packaging costs in ₹

Products + COGS

Confirm Shopify volume, then enter COGS and packaging, uniform or per product, so margin starts from real unit economics.

India D2C fee setup, payment gateway, Shopify, and marketing overhead costs

Fees & overhead

Marketing/CAC, payment gateway %, Shopify fees, and optional fixed overheads per order, India checkout reality, not US SaaS defaults.

COD and RTO return cost settings for Indian D2C Shopify profit calculation

COD & returns

COD preference, delivery cost, COD RTO %, prepaid RTO, and loss per refused COD, the costs that actually eat D2C margin.

Profit & costs net profit hero KPIs for Shopify India D2C

Net profit hero

Status (profitable / setup needed), true net profit ₹ vs prior period, plus revenue, orders, margin %, and AOV, no fake “always up” claims.

Profit & costs net profit dashboard with Indian D2C cost waterfall

Cost waterfall

Revenue → COGS → payment fees → RTO → marketing → net profit, with plain-language findings on top cost and COD/RTO drivers.

Product profit table with margin % per SKU for Shopify India

Product table

Revenue · cost · profit · margin % per SKU. Missing COGS sink to the bottom so you know what still needs setup.

How Profit & costs gets honest

  1. Run the setup wizard

    Products + COGS, fees, then COD & returns, three steps, then recalculate anytime.

  2. Connect Shopify when ready

    Sample mode is labeled until the store is live, no fake “live P&L” claim.

  3. Pick a period

    Today, 7d, 30d, 90d, or all synced, compare vs prior period in ₹.

  4. Act on findings

    Cut SKUs or channels that destroy margin after RTO and ads, edit setup when costs change.

Common questions

What costs does the P&L include?

Product COGS, packaging, payment fees, COD/RTO leakage, and marketing—assembled into net profit after Indian D2C realities.

Is this WhatsApp messaging?

No. It is unit-economics analytics that sits beside WhatsApp growth so teams do not optimize send volume while losing money on COD returns.

Works with growth

COD confirmationCart recoveryAudience CRMPricing

See what you kept after costs

India-aware P&L, COGS, COD, RTO, ads, honest net ₹, not vanity revenue.

Start freeSee pricing