One shopper across chats, orders & care

One timeline for WhatsApp chats, Shopify orders, and care.
Score leads and build segments in-product.

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Unified Shopify customer identity, one lead across WhatsApp numbers and emails

Identity & ops in one place

Timeline, scores, and segments, the surfaces growth and support already live in.

Audience CRM unified timeline, Shopify orders and WhatsApp chats on one contact

Unified timeline

Shopify orders, WhatsApp conversations, and campaigns on one contact, so ops never reconstruct the story across tabs.

In-product WhatsApp audience segment builder for Shopify CRM

Segments in-product

Build audiences without exporting to another tool. Feed WhatsApp journeys and campaigns from the same CRM.

Lead scoring from Shopify purchase and WhatsApp engagement signals

Lead scoring

Scores tied to purchase and engagement signals. Chase carts and VIPs that actually move ₹ revenue.

Audience CRM unified identity, primary and secondary WhatsApp numbers

Unified profiles

Primary + secondary numbers and emails collapse into one lead so threads and orders stay on the same customer.

Customer 360, Shopify orders, WhatsApp chats, and campaign history

Customer 360

Open any lead and see Shopify orders, WhatsApp threads, and campaign history on one record, support and growth stop reconstructing the story.

Segment builder in TopEdge Audience CRM for WhatsApp campaigns

Segment builder

Build cohorts for campaigns and journeys without a separate CDP, unlimited profiles on every plan.

How identity stays clean

  1. Touchpoints arrive

    Chats, checkouts, and emails come in with different numbers or aliases.

  2. TopEdge stitches the lead

    Primary/secondary phones and emails collapse into one master profile with a shared timeline.

  3. Score and segment

    Lead scores update from real purchase and engagement; segments feed journeys and campaigns.

  4. Ops works one record

    Recovery, broadcast, and care all read the same shopper, no duplicate WhatsApp blasts.

Common questions

What shows on a contact timeline?

Orders, WhatsApp threads, campaign touches, tags, and opt-in state—so growth and support share one customer record.

Can segments feed campaigns and journeys?

Yes. Build segments from purchase and engagement signals, then use them in Campaigns or journey eligibility without exporting CSVs.

Run WhatsApp from one customer record

Unlimited profiles, real scores, and segments that feed journeys, without another CRM seat.