Services
WhatsApp automation services for Shopify stores in India
Seven things we take responsibility for, from recovering abandoned carts and COD orders to getting you through Meta template approval. Your own number, your own Meta credentials, 0% markup on Meta India rates.
TopEdge is software you run yourself, with guided onboarding — not an agency retainer. You connect Shopify and your own Meta WhatsApp Cloud API credentials, so the number, the template library and the quality rating stay in your name. What follows is what the platform is responsible for once that is connected, and the page for each capability behind it.
What we do
Seven outcomes, and the product behind each one
Grouped by the result you are buying rather than by menu item.
Recover the revenue you are already losing
Abandoned carts and unconfirmed COD orders are the two largest leaks in an Indian Shopify store. Both are recovered with approved WhatsApp templates triggered off real Shopify events, not a generic broadcast blast.
- Abandoned-cart journeys triggered off Shopify checkout events
- COD order confirmation, and the COD-to-prepaid nudge that lowers RTO
- Order, shipping and delivery updates on the same canvas
- Recovered revenue reported in ₹, not in sends delivered
Get on the WhatsApp Cloud API without a Meta rejection loop
Template rejections and category mistakes are what stall most WhatsApp launches in India. Templates are drafted in the right Meta category, submitted for approval, and nothing is allowed to send until Meta returns APPROVED.
- Meta WhatsApp Cloud API connected on your own number and credentials
- Templates drafted in the correct Meta category and tracked to approval
- A hard gate: an unapproved template cannot send
- Meta India rates passed through at 0% markup
Grow a WhatsApp list you are allowed to message
An opt-in list collected properly is the difference between a channel that compounds and one that gets your number rate-limited. Opt-in is captured on the storefront and at checkout, with consent recorded against the customer.
- Storefront and checkout opt-in widgets for your Shopify theme
- Consent recorded per customer, with the source it came from
- Website intent tracked and handed to WhatsApp as a lead
- Segments and lead scores built from order and browse behaviour
Send campaigns that do not quietly burn margin
A broadcast is only worth sending if the revenue beats the Meta conversation cost. Campaigns are costed in ₹ before they send, and measured against what came back after.
- Segment-targeted broadcasts with the ₹ cost shown before you send
- Marketing and utility categories kept separate so costs stay honest
- Per-campaign revenue attribution against spend
- Net margin after product, shipping, ads, RTO and platform fees
Answer customers at scale without losing the thread
Most incoming WhatsApp messages are the same handful of questions about an order. Those are answered automatically with order context attached, and anything that needs a person is routed to the right one.
- An AI agent answering on your own API keys and your own catalogue
- Intent detection that routes a chat by what it actually means
- Rules that assign conversations to the right agent or team
- A shared inbox where every chat carries its Shopify order context
Handle warranty and post-purchase claims in one place
Warranty and returns arrive on WhatsApp whether or not there is a process behind them. Claims get a registration step, a queue, and an owner, instead of living in one person’s chat history.
- Digital warranty registration tied to the original order
- A claims hub with a queue and per-claim assignment
- Status updates sent back to the customer on WhatsApp
- Claim volume and resolution visible alongside the rest of the funnel
Move across from another WhatsApp platform
If you are already on WATI, AiSensy, Interakt, Bitespeed or a CPaaS reseller, the number and the templates come with you. The comparison boards below set out what changes on cost and on control before you commit.
- Your existing WhatsApp number and Meta assets kept, not re-provisioned
- Templates re-created and re-submitted in the right categories
- Flat INR plans with 0% markup on Meta rates, billed in rupees
- A side-by-side of what you pay now against what you would pay here
How it starts
Four steps from signup to a journey that sends
The only step with a variable timeline is Meta template approval.
- 1
Connect Shopify
Authorize the store with Shopify OAuth. Orders, carts and catalog start syncing immediately.
- 2
Add your WhatsApp Cloud API
Your own Meta credentials and your own number. Onboarding walks each field, so the number stays yours.
- 3
Approve templates
Submit templates to Meta and wait for APPROVED. Nothing is allowed to send before that returns.
- 4
Publish and measure
Publish the journey, then read recovered ₹ and net margin rather than sends delivered.
The full field-by-field walkthrough is on integrations, and the Shopify WhatsApp integration guide covers what syncs once OAuth completes.
Questions
What stores ask before they start
- Is this a managed service or software I run myself?
- It is software you run yourself, with guided onboarding. You connect Shopify and your own Meta WhatsApp Cloud API credentials, and your number and Meta assets stay in your name. There is no agency retainer and no implementation fee.
- What does WhatsApp automation cost in India?
- Plans are flat INR, starting at ₹1,999/mo plus GST, with 20% off annually and a 14-day free trial. Meta conversation charges are passed through at 0% markup on the published India rate card, so marketing and utility conversations cost what Meta charges.
- Do I need my own WhatsApp Business API account?
- Yes, and that is deliberate. You connect your own Meta WhatsApp Cloud API credentials, so the number, the template library and the quality rating belong to you and move with you if you ever leave.
- Can I keep my existing WhatsApp number when I switch?
- Yes. Because the integration runs on your own Meta credentials, migrating from WATI, AiSensy, Interakt or a CPaaS reseller keeps your existing number and Meta assets. Templates are re-created and re-submitted for approval.
- How long does it take to go live?
- Connecting Shopify and your WhatsApp Cloud API takes under an hour. The variable is Meta template approval, which is usually same-day for correctly categorised utility templates and can take longer for marketing templates.
Used by Shopify brands running COD at scale in India
Live in the same week they asked
“Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”
One inbox instead of WhatsApp Web and Shopify admin
“We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”
Start free
Connect Shopify and see what a month of carts is worth
14 days free, flat INR plans from ₹1,999/mo + GST, and 0% markup on Meta India rates.