Template library
Draft, pending, approved, rejected in one list. Read Meta’s rejection reason on the row, fix copy, resubmit.
Approve templates before anything sends
Templates, Blueprints, catalog, and QR in one place.
Only APPROVED copy ever reaches Journeys and campaigns.
Trusted by
Compliance with commerce speed
Draft → Submit → Approved, then wire into Journeys, Flow Builder, or Campaigns.
Blueprints for Journeys
Cart recovery (3 WA + email), COD → prepaid, and order confirmed, create rows with live product headers prefilled for India D2C.
Catalog & QR
Import from Meta or Shopify, refresh after catalog changes, and download wa.me QR for storefront or ads.
Library statuses
See draft, pending, approved, and rejected at a glance. Sync from Meta when templates were created outside TopEdge.
WhatsApp template studio, body variables, buttons, and Meta categoryAdd dashboard screenshot
Template studio
Named variables like {{first_name}} map to Meta slots on submit. Utility stays transactional, marketing owns promos.
WhatsApp catalog import and wa.me QR code download for ShopifyAdd dashboard screenshot
Catalog & QR codes
Product catalog for WhatsApp commerce cards; QR tab downloads PNG links that open a flow or catalog on scan.
How does a template get Approved?
Create in Library
Pick Marketing, Utility, or Authentication, names in lowercase_with_underscores.
Map variables
Write body + named fields; choose Live product header for cart / COD / order blueprints.
Submit to Meta
Wait minutes to 24h. Fix rejections from the row reason, then resubmit.
Use in automations
Pick Approved templates in Journeys, Flow Builder, or Campaigns, never silent sends on rejected rows.
Common questions
Why gate WhatsApp journeys on Meta approval?
Sending unapproved templates risks rejects and quality rating damage. Meta Manager keeps draft/pending/approved status visible and blocks live sends until Meta greens the template.
What template categories matter for Shopify India?
Utility covers transactional COD, order, and shipping messages. Marketing covers promos and cart recovery offers. Keep categories honest—Meta reviews content against the chosen category.
Where do approved templates get used?
Pick APPROVED templates in Journeys, Flow Builder, Campaigns, and Live Chat composer when outside the 24h customer care window.
Own every Meta approval
Submit templates, sync status, and only blast what Meta already greenlit.