Behavior segments
Build audiences from Shopify purchase history and on-site intent, not a flat tag dump from last year’s CSV.
Audience campaigns that attribute revenue
Segment shoppers, send Meta-approved templates, and measure revenue.
Profit after fees, not vanity send counts.
Trusted by
Campaigns with guardrails
Segments, lead scores, and honest cost, built for Indian D2C WhatsApp growth.
Lead scoring
Rank who earned a send from cart, browse, and purchase signals, so broadcasts hit intent, not a cold list.
Net-of-Meta reporting
See actual profit per campaign after messaging fees, the ₹ number finance can use, not just delivery receipts.
Audience builder
Pixel, recharge, or CRM segments with lead scoring in the audience view, message people who already earned a send.
Template lock
Only APPROVED Meta templates go out, drafts never blast past quality rating on your WhatsApp number.
Performance card
Campaign readout with attributed Shopify orders and cost after Meta fees, double down on what paid in ₹.
How a campaign ships
Choose the audience
Behavior, purchase history, or pixel cohorts, anyone who has earned a WhatsApp message.
Lock an approved template
Pick copy Meta already cleared so the send cannot leak a draft past quality rating.
Broadcast with caps
Frequency capping and quality controls protect the number while you scale India D2C sends.
Read net ₹
Attribute paid Shopify orders, subtract Meta fees, and keep the campaigns that actually profit.
Common questions
Do campaigns require approved Meta templates?
Yes. Marketing and utility templates must be APPROVED in Meta Manager before a campaign can send, matching Cloud API rules.
How do you measure campaign success?
Attribute clicks and orders back to the send, then read net-of-Meta ₹ where available—so finance sees profit, not only delivery counts.
Launch a Meta-safe WhatsApp campaign
Segment, approve, send, and measure revenue against Shopify orders, after Meta fees.