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Template library
The eleven templates TopEdge ships, shown as your customer receives them, with the Meta category and the ₹ rate each one carries.
Eleven templates, not a catalogue of a hundred. These are the ones the product actually ships, grouped the way they run: 7 utility templates that follow a Shopify order, three marketing sends that chase a cart, and two optional programs. Every preview shows the real structure, and the highlighted values are the fields filled from the order.
WhatsApp does not let a business message whoever it likes whenever it likes. Once a customer has replied, you have a 24-hour window to talk freely. Outside that window you can only send something Meta has already looked at and approved, and that is a template.
This is why a WhatsApp setup cannot be switched on the way an email tool can. The journeys are ready in minutes; the templates sit in Meta review, against your own business account, before anything can send. Planning for that queue is most of what separates a smooth go-live from a frustrating one.
Meta prices the category. The gap between the two you will actually use is about seven times, and it is the single biggest lever on a WhatsApp bill.
Rates are Meta’s own published India prices, billed by Meta to your WhatsApp Business account. TopEdge adds no markup on them.
The six that run against a Shopify order. All utility, because each one is about an order the customer already placed, which is why they cost about a seventh of a marketing send.
Thanks Priya, we have your order #1042. Total ₹2,499. We will message you the moment it ships.
Acknowledges the order straight after checkout. This is the message that sets the expectation every later one is measured against.
Hi Priya, please confirm your Cash on Delivery order #1042. Amount due on delivery: ₹2,499.
Asks the customer to confirm a Cash on Delivery order before anything is picked. The cheapest thing you can put in front of a return-to-origin parcel.
Watch out: Keep the prepaid offer out of this one. Attach an incentive and Meta reclassifies it as marketing, at roughly seven times the price.
Hi Priya, order #1042 is still waiting on your confirmation, so we have not dispatched it yet. Amount due: ₹2,499.
The follow-up while the order is still inside your dispatch window. After this, silence is a decision and needs a written rule.
Order #1042 has shipped with Delhivery. Tracking number: 1Z999AA10123456.
Carries an image header and a Track order button. The single highest-value message in the set, because it answers the question most customers were about to ask.
Watch out: Without a working tracking link this message creates the support ticket it was meant to prevent.
Order #1042 was delivered. If anything is not right, just reply here and we will sort it out.
Closes the loop once the parcel arrives, and is the natural moment to ask for a review as a separate send.
Order #1042 has been cancelled. Anything you already paid comes back within 5 to 7 working days.
Acknowledges the cancellation and states the refund timeline. Silence here is what turns a refund into a support ticket and a bad review.
Three sends across about 72 hours, on one trigger. All marketing category, because a cart reminder exists to make a sale that has not happened yet. There is no wording that changes that.
Hi Priya, you left Olive Linen Shirt, size M in your cart. It is still saved at ₹2,499. Tap below to finish your order.
Product image, the item and its total, a Buy now button back to the same checkout. Sent while the intent is still warm.
Hi Priya, your cart is still saved. If something was unclear about sizing, delivery time or COD, just reply and we will answer it.
The send that should clear whatever actually stopped them: sizing, delivery time, or whether COD is available. Not a repeat of the first message.
Last reminder, Priya. Olive Linen Shirt, size M is still held at ₹2,499. We release it back to stock after today.
The final send. It ships without a discount code on purpose.
Watch out: A predictable discount at step three teaches repeat customers to abandon on purpose. Clear the objection instead, and keep discounts for a campaign you control.
Two optional programs that sit outside the order flow. One utility, one marketing, and the difference is whether the message carries an offer.
Your warranty for SmartHub E-400 is active, Priya. Cover runs to 14 March 2028 against order #1042.
Confirms warranty registration for brands that register at purchase. Utility, because it is a record of something the customer already bought.
Order #1042 is confirmed, Priya. Pay now by UPI or card and we will cover the ₹80 shipping. Same delivery date.
Offers a confirmed COD customer a reason to pay by UPI or card before dispatch. Sent after the confirmation, never bundled into it.
Watch out: Needs a branching journey, so it is a Growth and Scale feature. Basic COD confirmation runs on every plan.
Not extra templates. Each one is a seasonal rewrite of a template above, submitted to Meta as its own, under your own account.
Diwali delivery closes soon, Priya. Olive Linen Shirt, size M is still in your cart at ₹2,499. Order by Thursday and it reaches you before the weekend.
Already marketing category, so festive copy changes nothing about the price.
Order #1042 is confirmed, Priya. Pay by UPI today and we ship it in the first Diwali batch, with the ₹80 shipping on us.
Festive dispatch queues are long, which is the honest reason to ask for prepaid now.
Good news Priya, order #1042 is out in today’s festive dispatch with Delhivery. Tracking: 1Z999AA10123456.
Stays utility only while it carries no offer. Add a festive discount and it becomes a marketing send at ₹0.8631.
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