Comparison ·

TopEdge AITopEdge AIvsZoko logoZoko

Capability board

CapabilityTopEdge AIZoko
WhatsApp conversation economics

How platform fees sit on top of Meta rates.

TopEdge AI0% markup; Meta pass-through; flat INR plan by Shopify ordersZokoStarter: ~$0.015/conversation markup (zoko.io). Plus/Elite/Max: included conversation buckets then overage rates
AI / auto order agents

How AI replies and order collection are priced.

TopEdge AIBYOK + RAG on core plans(~₹0.2–₹0.3 / message)ZokoAI agents billed per resolution (e.g. ~$0.09/resolution on Guru/WISMO; Sello % of order value) — verify live
Intent routing

Route chats without burning LLM tokens on every message.

TopEdge AINative algorithmic intent detectionZokoFlows + AI agents; intent engine depth verify live
Unified customer identity

Merge phones, emails, and orders into one profile.

TopEdge AINative built-inZokoShopify sync + inbox contacts; multi-number merge depth verify live
COD confirm & COD → prepaid

India COD risk tools on WhatsApp.

TopEdge AINative journeys + Shopify checkout partnersZokoEssential free flows include double-confirm COD and convert COD → prepaid(zoko.io)
Warranty management

Warranty hub tied to orders and profiles.

TopEdge AINative warranty hubZokoNot found as a first-class warranty product on public pricing
Flow / journey builder

Visual automation for recovery and support.

TopEdge AIVisual journeys + Flow Builder, unlimited runs on all plansZoko11 essential ecommerce flows free; custom/premium flows ~$5.99/mo each + step fair-use overage
Execution / conversation meters

What spikes during festival or sale traffic.

TopEdge AIPlan priced on Shopify order volume; Meta fees separateZokoConversation buckets/markup + FlowHippo step fair use(500K steps then overage)
Ecommerce analytics

Recovery ₹ and store metrics operators actually use.

TopEdge AINative ecommerce / P&L style analyticsZokoDetailed analytics listed; depth vs TopEdge P&L verify live
India payment / commerce hooks

UPI / Razorpay / in-chat commerce patterns.

TopEdge AIShopify checkout partners + WhatsApp journeysZokoStrong India commerce positioning (UPI/Razorpay, catalog, CTWA) — verify live

Zoko plans and conversation rates as of September 2026 from zoko.io/pricing and apps.shopify.com/whatsapp-button-chat (Starter $49.99 · Plus $79.99 · Elite $139.99 · Max $499.99; Shopify reviews ~445). Confirm live before purchase — figures change.

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