Comparison ·
TopEdge AIvs
Zoko
Capability board
| Capability | TopEdge AI | Zoko |
|---|---|---|
| WhatsApp conversation economics How platform fees sit on top of Meta rates. | TopEdge AI0% markup; Meta pass-through; flat INR plan by Shopify orders | ZokoStarter: ~$0.015/conversation markup (zoko.io). Plus/Elite/Max: included conversation buckets then overage rates |
| AI / auto order agents How AI replies and order collection are priced. | TopEdge AIBYOK + RAG on core plans(~₹0.2–₹0.3 / message) | ZokoAI agents billed per resolution (e.g. ~$0.09/resolution on Guru/WISMO; Sello % of order value) — verify live |
| Intent routing Route chats without burning LLM tokens on every message. | TopEdge AINative algorithmic intent detection | ZokoFlows + AI agents; intent engine depth verify live |
| Unified customer identity Merge phones, emails, and orders into one profile. | TopEdge AINative built-in | ZokoShopify sync + inbox contacts; multi-number merge depth verify live |
| COD confirm & COD → prepaid India COD risk tools on WhatsApp. | TopEdge AINative journeys + Shopify checkout partners | ZokoEssential free flows include double-confirm COD and convert COD → prepaid(zoko.io) |
| Warranty management Warranty hub tied to orders and profiles. | TopEdge AINative warranty hub | ZokoNot found as a first-class warranty product on public pricing |
| Flow / journey builder Visual automation for recovery and support. | TopEdge AIVisual journeys + Flow Builder, unlimited runs on all plans | Zoko11 essential ecommerce flows free; custom/premium flows ~$5.99/mo each + step fair-use overage |
| Execution / conversation meters What spikes during festival or sale traffic. | TopEdge AIPlan priced on Shopify order volume; Meta fees separate | ZokoConversation buckets/markup + FlowHippo step fair use(500K steps then overage) |
| Ecommerce analytics Recovery ₹ and store metrics operators actually use. | TopEdge AINative ecommerce / P&L style analytics | ZokoDetailed analytics listed; depth vs TopEdge P&L verify live |
| India payment / commerce hooks UPI / Razorpay / in-chat commerce patterns. | TopEdge AIShopify checkout partners + WhatsApp journeys | ZokoStrong India commerce positioning (UPI/Razorpay, catalog, CTWA) — verify live |
Zoko plans and conversation rates as of September 2026 from zoko.io/pricing and apps.shopify.com/whatsapp-button-chat (Starter $49.99 · Plus $79.99 · Elite $139.99 · Max $499.99; Shopify reviews ~445). Confirm live before purchase — figures change.
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