META FEES
Meta bills you directly. We add ₹0.
The India rate card you are charged on, what a platform markup costs when one is added to it, and a calculator that runs both on your own volume.
- ₹0.8631Meta’s India marketing rate, per delivered message
- ₹0.1150Utility, authentication and billable service replies
- ₹0What TopEdge adds on top of either
RATE CARD
What Meta charges in India
Meta prices the category, not the message. Marketing costs 7.5 times what utility costs, which is the single biggest lever on your bill.
Marketing
₹0.8631per delivered message
Campaigns, drops, cart recovery, win-backs
TopEdge adds ₹0
Utility
₹0.1150per delivered message
Order, shipping and plain COD confirmations
TopEdge adds ₹0
Authentication
₹0.1150per delivered message
OTPs and verification codes
TopEdge adds ₹0
Service
₹0.1150after 1,000 free a month, per number
Your replies inside the 24-hour window
TopEdge adds ₹0
Add 18% GST on top. Volume tiers exist but start at 25,000,000 utility messages a month, so almost no Indian D2C brand reaches them.
MARKUPS
What a markup costs when a platform adds one
Only the Meta line is shown here. Subscription fees are left out on purpose, because a markup can only hide in the per-message line.
TopEdge AI
Every lineMeta's published card, unchanged
0%
AiSensy
Service replies past 1,000 a month₹0.1450 against Meta’s ₹0.1150
+26.1%
Dondy
India messages$0.01888 against Meta’s $0.0118
+60%
Competitor rates are each vendor’s own published figure, applied only to the line that vendor publishes a rate for.
CALCULATOR
Run it on your own volume
Nothing is gated and nothing is sent anywhere. It is Meta’s rate card doing the multiplication.
What your WhatsApp month costs in India
Put in a month's volume and see Meta's bill at 0% markup, then the same month on the two markups competitors publish.
| Marketing templates10,000 at ₹0.8631 | ₹8,631 |
|---|---|
| Utility templates10,000 at ₹0.1150 | ₹1,150 |
| Service replies4,000 billable after 1,000 free, at ₹0.1150 | ₹460 |
| Meta bill at 0% markupEx GST, billed by Meta to your own account | ₹10,241 |
| With 18% GSTWhat lands on the invoice | ₹12,084 |
| Add a published service markupAiSensy charges ₹0.1450 a service reply against Meta's ₹0.1150, a 26.1% markup on that line | +₹120 |
| Add a published marketing markupDondy's India rate of $0.01888 is about ₹1.38 a message against Meta's ₹0.8631, about 60% above the card | +₹5,179 |
At this volume Meta's own bill is ₹10,241 before GST. A platform that marks up the service line adds ₹120 a month and one that marks up the marketing line adds ₹5,179, on top of whatever it charges for the software.
Meta India rates read off Meta’s WhatsApp Business Platform pricing documentation on 21 October 2026, competitor rates off each vendor’s own published pricing page on the same day. Rupee conversions of USD rates are indicative. Volume tiers are ignored here because utility tiers start at 25,000,000 messages a month. Your own rate card in Meta Business Manager is the only number that will match your invoice.
VERIFY IT
The ten-minute test that settles any 0% claim
Ours included. It is the only check that does not depend on a vendor being honest with you.
- Take one month. Open the per-conversation total on your platform invoice.
- Open Meta Business Manager. Find the same total for the same date range.
- Compare them. They match: your platform passes Meta through at cost. The platform line is higher: the difference is the markup, and now you know its size. You cannot produce the comparison because you buy credits: that is its own answer.
Meta rates read off Meta’s WhatsApp pricing documentation on 21 October 2026, before 18% GST. Competitor figures come from each vendor’s own published pricing page on the same date. Meta can revise rates up to four times a year, and the card inside your own Business Manager is the number that will match your invoice. Separately, every eligible Indian WhatsApp Business Account must be on INR billing by 31 December 2026 or Meta stops delivery on 1 January 2027.
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