TopEdge documentation
Everything the dashboard does, written for the person running the store. Start with the quickstart if you just signed up, or jump to a screen in Reference.
Short answer
TopEdge connects your Shopify store to the WhatsApp Cloud API. Order updates, COD confirmations and abandoned-cart recovery then send on their own, and every reply lands in one shared inbox. To start, connect Shopify and WhatsApp and get your message templates approved by Meta.
Browse the docs
Get started
Connect Shopify and WhatsApp, then go live in one sitting.
Guides
Task-by-task walkthroughs for the automations merchants run first.
Reference
Every screen in the dashboard — what each control does and what it needs.
Platform & policy
WhatsApp rules, template categories, pricing and plan limits.
Help
Symptom-first fixes for the errors merchants actually hit.
How the pieces fit together#
Shopify owns orders, WhatsApp owns messaging, and Journeys connect the two. Everything else in the dashboard is a view on top of those three.
| Part of the product | What it owns |
|---|---|
| Shopify connection | Orders, products, customers, checkouts, fulfilments. Source of truth for anything commercial. |
| WhatsApp connection | Your business number, message templates, inbound messages and delivery receipts. |
| Journeys | Outbound automation on Shopify events — order placed, shipped, delivered, cart abandoned, COD. |
| Flow Builder | What the bot says when a customer messages you — menus, FAQs, handover to an agent. |
| Meta Manager | Creating templates and getting them approved by Meta. Nothing sends without an approved template. |
| Store growth | Storefront tracking and the abandoned carts it captures, including the phone number. |
| Audience | The CRM — contacts, consent, segments and lead scores that campaigns send to. |
What to do in your first week#
Connect both channels
Follow Connect WhatsApp and Connect Shopify. Until both are connected, hubs show a labelled sample preview, not your data.
Get your order templates approved
Meta reviews every template before it can send. Submit the order-status set first; see Message templates.
Approval is usually minutes, but budget up to 24 hours for your first submission.
Turn on order status updates
The safest first automation: transactional, expected, and no marketing consent needed. See Order status updates.
Install storefront tracking, then cart recovery
Cart recovery only works once checkout captures a phone number. See Abandoned cart recovery.
Publish a welcome flow
Customers who reply then get an answer instead of silence. See Build your first flow.
Add marketing opt-in last
Broadcasts need provable consent. Collect it with website opt-in tools before your first promotional send.
Where to go next#
Frequently asked questions
- Do I need the WhatsApp Business app to use TopEdge?
- No. TopEdge runs on the WhatsApp Business Platform (Cloud API), which is a different product from the WhatsApp Business phone app. You can keep using the app on a different number, or enable coexistence on the same number if your WhatsApp Business Account supports it.
- Can I use TopEdge without Shopify?
- The inbox, Flow Builder, templates, campaigns and the AI brain all work without Shopify. Order journeys, cart recovery, product catalogue and store economics need the Shopify connection, because those read order and checkout data from your store.
- How long does setup take?
- Connecting Shopify and WhatsApp takes about 30 minutes if you already have a WhatsApp Business Account on Meta. The variable is template approval — Meta usually reviews in minutes, but a first submission can take up to 24 hours.