Reference
Commerce
The commercial side: your catalogue, what each order really earns after costs, and the discount codes your automations hand out.
Short answer
Commerce has three screens: Products (your synced Shopify catalogue), Economics (net margin after cost of goods, shipping, RTO and payment fees) and Discounts (live Shopify codes). Economics needs a one-time cost setup before its numbers mean anything.
Products#
Your Shopify catalogue, synced. Press Sync to refresh it after store changes.
Flows, templates and live-chat product cards search this list. A product missing here is missing from your automations too.
Economics#
Revenue is the easy number. Economics shows what’s left, which for Indian D2C looks very different once RTO is counted.
About 20 minutes
Run the cost setup
Enter cost of goods, shipping cost, your RTO rate and payment gateway fees.
Estimates are fine to start. A rough RTO rate beats zero, which flatters every number downstream.
Pick a period
Choose a date range and read net margin rather than gross revenue.
Find the loss-makers
Sort by margin. High-RTO products can be profitable on paper and lose money after returns, and Shopify’s own reports won’t show it.
| Input | Why it changes the answer |
|---|---|
| Cost of goods | The obvious one, and usually the only one stores track. |
| Shipping cost | Forward shipping per order. |
| RTO rate | The expensive one. A returned COD order costs both shipping legs and earns nothing. |
| Payment fees | Gateway percentage on prepaid orders. |
Discounts#
Your live Shopify discount codes, so automations use a real code, not one typed into a template by hand.
Journeys can also issue recovery and COD-conversion codes. That’s why the Shopify connection asks for discount permissions.
Frequently asked questions
- Why does store economics show a lower margin than Shopify?
- Because it subtracts costs Shopify does not know about — cost of goods, shipping, payment fees and your return-to-origin rate. Shopify reports revenue and gross sales; economics reports what is actually left after an order has been delivered or returned.
- Do I need exact costs to use economics?
- No. Reasonable estimates are far better than leaving the fields empty, which silently treats every cost as zero. Start with approximate figures, especially for RTO, and refine them once you can see which products the report flags.