Navratri and Durga Puja

Navratri WhatsApp marketing templates

Four free Navratri and Durga Puja WhatsApp templates across nine days of demand, ready to copy, edit and submit to Meta.

Personalise these freeAll 25 festivals
4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
Thu, 30 Sept, 202730 Sept 20274 ready templatesHindu calendar

Nine days, nine colours, and the only festival where sending more than four times is defensible. Gujarat buys garba wear, Bengal buys for Durga Puja — do not merge them.

The sequence

The four Navratri messages, in order

Each preview is the real template — the exact body, the footer Meta needs, and the button. Amber marks the blanks you fill in. Copy any one of them, or download all four.

Free, no sign-up. Copy any single message with the button on its card.

The brief

What moves at Navratri

The commercial facts behind the copy: when the money moves, what sells, and where in India it matters.

When the money moves

The seven days before day one, then a sustained plateau across all nine days with a second lift before Ashtami.

Where it matters most

Gujarat as Navratri, West Bengal as Durga Puja, Maharashtra and Delhi NCR

What sells

  • Chaniya cholis, lehengas and garba wear, often more than one per customer
  • Oxidised and statement jewellery, bangles and footwear
  • Durga Puja family apparel, strongest in West Bengal
  • Vrat and fasting foods across all nine days
  • Beauty, hair and makeup for nine nights of events

When to send each Navratri message

Dates below are counted from Thu, 30 Sept, 2027. Submit the templates to Meta about a week before the first send, so an approval queue is never the thing that decides the campaign.

Message
Send window
Who it goes to
Early accessOpens the festive collection to your best customers before anyone else.
20 Sept – 23 Sept
Repeat buyers and your highest-spend segment
Gift guideA shortlist for the customer who wants to buy but has not decided what.
24 Sept – 26 Sept
The full opted-in list
Flash saleThe discount-led push, with a code and a deadline the festival sets for you.
27 Sept – 29 Sept
Everyone who has not bought from the first two
Day-of greetingA wish, a thank-you, and one small thing inside for next time.
30 Sept
The full opted-in list, offer-free

Windows are a starting point, not a rule. Shift them earlier if you ship nationwide, and earlier again for anything that has to arrive before the day.

What your customer is buying at Navratri

In Gujarat and the West it is garba: chaniya cholis, jewellery, footwear you can dance in, and a new outfit for several of the nine nights — a genuinely repeat-purchase pattern inside one festival. In Bengal it is Durga Puja, the largest event of the year, built around new clothes for the whole family, pandal visiting and eating out. Both run alongside a large nine-day fasting segment buying vrat food.

Who to send to. Gujarat and Maharashtra for the garba angle, West Bengal for Durga Puja, with separate copy for each. The fasting segment cuts across both and can be targeted on past vrat-category purchases.

Yours, not ours

Customise and personalise it in the dashboard

The Navratri copy is a draft, not a script. Rewrite it, set your own offer, pick the audience, and submit it to Meta from your own WhatsApp Business account.

What you change

  • Your store name and brand voiceEvery template carries a [Store Name] slot. Fill it once and the rest of the copy is yours to rewrite — the catalog copy is a starting draft, not a fixed script.
  • Your discount code and offer[Discount Code] is a blank, so the code, the depth and whether there is an offer at all are decisions you make per festival rather than ones the template makes for you.
  • The button and where it goesEach template ships with one call-to-action button. Change the label, point it at the collection you actually want to land on, or swap it for a quick-reply button.
  • Festive creative in the headerThe catalog ships without a media header, because that is the component Meta rejects most often. Add your own festive image or video on your submission when you want one.
  • LanguageThe catalog is in English. Submit a Hindi, Marathi, Tamil, Telugu, Bengali or Gujarati version of the same template under your own account and send it to the segment it fits.
  • Who receives it, and whenBuild the audience from order history, city, past festival purchases or spend, then schedule each of the four messages against the festival date instead of sending them by hand.

From catalog to campaign

  1. Open the festive catalogAll one hundred templates are in your dashboard under the template library, grouped by festival with the same previews you see on this page.
  2. Edit and useOne click opens the template pre-filled — body, footer and button already in place — so you are editing a draft rather than writing from a blank form.
  3. Submit to MetaPush it to Meta for approval from inside the dashboard. Approval is usually hours rather than days once your business is verified.
  4. Schedule the sequenceSet the four sends against the festival date, pick the audience for each, and the campaign runs without anyone remembering to press send.
Personalise these templates freeSee the Meta template manager

Free for 14 days, no card. Templates are submitted under your own WhatsApp Business account, so they stay yours.

Brands already sending these campaigns on WhatsApp

4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
  • Delitech Smart Home
  • Apex Light
  • ajeeb
  • Ecom
  • Oleez Online

  • Live in the same week they asked

    “Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”

    Ved PatelFounder, Delitech Smart Home

  • One inbox instead of WhatsApp Web and Shopify admin

    “We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”

    ShubhamApex Light

Read the customer stories →

Navratri questions teams ask

Yes, and it is the one festival where it is defensible. Each of the nine days has an assigned colour, so a colour-of-the-day send is useful content for apparel, jewellery and beauty brands. Outside those categories, stick to the four-message sequence.

Festivals close to this one

Plan the run rather than the date — the campaign that follows is usually the one that pays for this one.

Run your Navratri campaign on WhatsApp

Copy the four templates, edit them to your brand, push them to Meta for approval and schedule the sends. Free for 14 days, no card.

Start freeSee pricing