Dussehra campaign

Dussehra WhatsApp marketing templates

Four free Dussehra WhatsApp templates for an auspicious buying day and the warm-up to Diwali, ready to copy and edit.

Personalise these freeAll 25 festivals
4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
Sat, 9 Oct, 20279 Oct 20274 ready templatesHindu calendar

An auspicious day to start something, so vehicles, electronics and appliances convert. Keep the discount small: Dhanteras and Diwali are barely two weeks away.

The sequence

The four Dussehra messages, in order

Each preview is the real template — the exact body, the footer Meta needs, and the button. Amber marks the blanks you fill in. Copy any one of them, or download all four.

Free, no sign-up. Copy any single message with the button on its card.
  • Early accessStep 1 of 429 Sept – 2 Oct

    Dussehra - Early Bird Drop

    Opens the festive collection to your best customers before anyone else.

    7 to 10 days beforeMarketing ₹0.8631

    dussehra_early_bird

    Edit & use
  • Gift guideStep 2 of 43 Oct – 5 Oct

    Dussehra - Festive Gifting Guide

    A shortlist for the customer who wants to buy but has not decided what.

    4 to 6 days beforeMarketing ₹0.8631

    dussehra_gifting_guide

    Edit & use
  • Flash saleStep 3 of 46 Oct – 8 Oct

    Dussehra - Flash Sale Discount

    The discount-led push, with a code and a deadline the festival sets for you.

    1 to 3 days beforeMarketing ₹0.8631

    dussehra_flash_sale

    Edit & use
  • Day-of greetingStep 4 of 49 Oct

    Dussehra - Day of Greeting

    A wish, a thank-you, and one small thing inside for next time.

    On the dayMarketing ₹0.8631

    dussehra_greetings

    Edit & use

The brief

What moves at Dussehra

The commercial facts behind the copy: when the money moves, what sells, and where in India it matters.

When the money moves

The two days before and the day itself, which is unusual — the auspicious-purchase behaviour makes the date the destination.

Where it matters most

Pan-India, with Mysuru, Kullu, Delhi NCR and West Bengal as Bijoya Dashami

What sells

  • Vehicles, electronics, appliances and tools, on the auspicious-start behaviour
  • Gold and silver as a token purchase
  • Ethnic wear and footwear
  • Sweets and gifting boxes, strongest in West Bengal for Bijoya
  • Puja items, aparajita flowers and shami leaves

When to send each Dussehra message

Dates below are counted from Sat, 9 Oct, 2027. Submit the templates to Meta about a week before the first send, so an approval queue is never the thing that decides the campaign.

Message
Send window
Who it goes to
Early accessOpens the festive collection to your best customers before anyone else.
29 Sept – 2 Oct
Repeat buyers and your highest-spend segment
Gift guideA shortlist for the customer who wants to buy but has not decided what.
3 Oct – 5 Oct
The full opted-in list
Flash saleThe discount-led push, with a code and a deadline the festival sets for you.
6 Oct – 8 Oct
Everyone who has not bought from the first two
Day-of greetingA wish, a thank-you, and one small thing inside for next time.
9 Oct
The full opted-in list, offer-free

Windows are a starting point, not a rule. Shift them earlier if you ship nationwide, and earlier again for anything that has to arrive before the day.

What your customer is buying at Dussehra

Two separate buyers. One is making an auspicious start: a vehicle, electronics, tools, a first instalment on something large. The other is buying for the day — new clothes, sweets, puja items, and Bijoya gifting in Bengal. The first is where the margin is, and it is the buyer most Dussehra campaigns talk straight past.

Who to send to. The whole opted-in list, with a separate high-AOV segment for the auspicious-purchase pitch. Add a Bengal segment for Bijoya Dashami gifting.

Yours, not ours

Customise and personalise it in the dashboard

The Dussehra copy is a draft, not a script. Rewrite it, set your own offer, pick the audience, and submit it to Meta from your own WhatsApp Business account.

What you change

  • Your store name and brand voiceEvery template carries a [Store Name] slot. Fill it once and the rest of the copy is yours to rewrite — the catalog copy is a starting draft, not a fixed script.
  • Your discount code and offer[Discount Code] is a blank, so the code, the depth and whether there is an offer at all are decisions you make per festival rather than ones the template makes for you.
  • The button and where it goesEach template ships with one call-to-action button. Change the label, point it at the collection you actually want to land on, or swap it for a quick-reply button.
  • Festive creative in the headerThe catalog ships without a media header, because that is the component Meta rejects most often. Add your own festive image or video on your submission when you want one.
  • LanguageThe catalog is in English. Submit a Hindi, Marathi, Tamil, Telugu, Bengali or Gujarati version of the same template under your own account and send it to the segment it fits.
  • Who receives it, and whenBuild the audience from order history, city, past festival purchases or spend, then schedule each of the four messages against the festival date instead of sending them by hand.

From catalog to campaign

  1. Open the festive catalogAll one hundred templates are in your dashboard under the template library, grouped by festival with the same previews you see on this page.
  2. Edit and useOne click opens the template pre-filled — body, footer and button already in place — so you are editing a draft rather than writing from a blank form.
  3. Submit to MetaPush it to Meta for approval from inside the dashboard. Approval is usually hours rather than days once your business is verified.
  4. Schedule the sequenceSet the four sends against the festival date, pick the audience for each, and the campaign runs without anyone remembering to press send.
Personalise these templates freeSee the Meta template manager

Free for 14 days, no card. Templates are submitted under your own WhatsApp Business account, so they stay yours.

Brands already sending these campaigns on WhatsApp

4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
  • Delitech Smart Home
  • Apex Light
  • ajeeb
  • Ecom
  • Oleez Online

  • Live in the same week they asked

    “Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”

    Ved PatelFounder, Delitech Smart Home

  • One inbox instead of WhatsApp Web and Shopify admin

    “We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”

    ShubhamApex Light

Read the customer stories →

Dussehra questions teams ask

Yes. It is widely considered auspicious for starting something new, so vehicles, electronics, appliances and tools convert unusually well on the day. That buyer is distinct from the clothes-and-sweets buyer and deserves its own message.

Festivals close to this one

Plan the run rather than the date — the campaign that follows is usually the one that pays for this one.

Run your Dussehra campaign on WhatsApp

Copy the four templates, edit them to your brand, push them to Meta for approval and schedule the sends. Free for 14 days, no card.

Start freeSee pricing