Makar Sankranti and Pongal

Makar Sankranti WhatsApp marketing templates

Four free Sankranti, Pongal, Lohri and Bihu WhatsApp templates to copy, edit per market and submit to Meta.

Personalise these freeAll 25 festivals
4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
Fri, 15 Jan, 202715 Jan 20274 ready templatesHindu calendar

One week, four names: Sankranti in the west, Pongal in Tamil Nadu, Lohri in Punjab, Bihu in Assam. Same four messages, with the festival name changed per state.

The sequence

The four Makar Sankranti messages, in order

Each preview is the real template — the exact body, the footer Meta needs, and the button. Amber marks the blanks you fill in. Copy any one of them, or download all four.

Free, no sign-up. Copy any single message with the button on its card.
  • Early accessStep 1 of 45 Jan – 8 Jan

    Makar Sankranti - Early Bird Drop

    Opens the festive collection to your best customers before anyone else.

    7 to 10 days beforeMarketing ₹0.8631

    makar_sankranti_early_bird

    Edit & use
  • Gift guideStep 2 of 49 Jan – 11 Jan

    Makar Sankranti - Festive Gifting Guide

    A shortlist for the customer who wants to buy but has not decided what.

    4 to 6 days beforeMarketing ₹0.8631

    makar_sankranti_gifting_guide

    Edit & use
  • Flash saleStep 3 of 412 Jan – 14 Jan

    Makar Sankranti - Flash Sale Discount

    The discount-led push, with a code and a deadline the festival sets for you.

    1 to 3 days beforeMarketing ₹0.8631

    makar_sankranti_flash_sale

    Edit & use
  • Day-of greetingStep 4 of 415 Jan

    Makar Sankranti - Day of Greeting

    A wish, a thank-you, and one small thing inside for next time.

    On the dayMarketing ₹0.8631

    makar_sankranti_greetings

    Edit & use

The brief

What moves at Makar Sankranti

The commercial facts behind the copy: when the money moves, what sells, and where in India it matters.

When the money moves

5 January to 13 January. Pongal runs four days in Tamil Nadu, so a South-heavy list has a longer tail than a West-heavy one.

Where it matters most

Gujarat and Maharashtra as Sankranti, Tamil Nadu as Pongal, Punjab as Lohri, Assam as Bihu

What sells

  • Kitchenware, cookware and serveware — Pongal is cooked in a new vessel
  • Sweets, dry fruit and gift hampers, mostly sent rather than kept
  • Traditional and ethnic wear, with a strong South India skew
  • Home decor, rangoli and cleaning categories on the pre-festival clean
  • Kites and outdoor, in Gujarat specifically, where Uttarayan is the bigger event

When to send each Makar Sankranti message

Dates below are counted from Fri, 15 Jan, 2027. Submit the templates to Meta about a week before the first send, so an approval queue is never the thing that decides the campaign.

Message
Send window
Who it goes to
Early accessOpens the festive collection to your best customers before anyone else.
5 Jan – 8 Jan
Repeat buyers and your highest-spend segment
Gift guideA shortlist for the customer who wants to buy but has not decided what.
9 Jan – 11 Jan
The full opted-in list
Flash saleThe discount-led push, with a code and a deadline the festival sets for you.
12 Jan – 14 Jan
Everyone who has not bought from the first two
Day-of greetingA wish, a thank-you, and one small thing inside for next time.
15 Jan
The full opted-in list, offer-free

Windows are a starting point, not a rule. Shift them earlier if you ship nationwide, and earlier again for anything that has to arrive before the day.

What your customer is buying at Makar Sankranti

This is a home-and-family festival, not a gifting one. People are cleaning, cooking, buying new clothes for the house and sending sweets to relatives. The purchase is practical and the basket is small, which makes it a volume play rather than an AOV play — and an unusually good week for first-time buyers, because the price point people are willing to risk on a new brand is low.

Who to send to. Split the send by state if you have it. A Tamil Nadu customer reading "Happy Makar Sankranti" knows the message was not written for them, and the fix costs one variable.

Yours, not ours

Customise and personalise it in the dashboard

The Makar Sankranti copy is a draft, not a script. Rewrite it, set your own offer, pick the audience, and submit it to Meta from your own WhatsApp Business account.

What you change

  • Your store name and brand voiceEvery template carries a [Store Name] slot. Fill it once and the rest of the copy is yours to rewrite — the catalog copy is a starting draft, not a fixed script.
  • Your discount code and offer[Discount Code] is a blank, so the code, the depth and whether there is an offer at all are decisions you make per festival rather than ones the template makes for you.
  • The button and where it goesEach template ships with one call-to-action button. Change the label, point it at the collection you actually want to land on, or swap it for a quick-reply button.
  • Festive creative in the headerThe catalog ships without a media header, because that is the component Meta rejects most often. Add your own festive image or video on your submission when you want one.
  • LanguageThe catalog is in English. Submit a Hindi, Marathi, Tamil, Telugu, Bengali or Gujarati version of the same template under your own account and send it to the segment it fits.
  • Who receives it, and whenBuild the audience from order history, city, past festival purchases or spend, then schedule each of the four messages against the festival date instead of sending them by hand.

From catalog to campaign

  1. Open the festive catalogAll one hundred templates are in your dashboard under the template library, grouped by festival with the same previews you see on this page.
  2. Edit and useOne click opens the template pre-filled — body, footer and button already in place — so you are editing a draft rather than writing from a blank form.
  3. Submit to MetaPush it to Meta for approval from inside the dashboard. Approval is usually hours rather than days once your business is verified.
  4. Schedule the sequenceSet the four sends against the festival date, pick the audience for each, and the campaign runs without anyone remembering to press send.
Personalise these templates freeSee the Meta template manager

Free for 14 days, no card. Templates are submitted under your own WhatsApp Business account, so they stay yours.

Brands already sending these campaigns on WhatsApp

4.0 on Trustpilot, from 5 reviews, read on 10 October 20265.0 on Product Hunt, from 8 reviews, read on 26 October 2026
  • Delitech Smart Home
  • Apex Light
  • ajeeb
  • Ecom
  • Oleez Online

  • Live in the same week they asked

    “Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”

    Ved PatelFounder, Delitech Smart Home

  • One inbox instead of WhatsApp Web and Shopify admin

    “We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”

    ShubhamApex Light

Read the customer stories →

Makar Sankranti questions teams ask

Same four messages, same dates, different festival name. Build it as one campaign with the festival name as a variable and segment the audience by state. Two separate template submissions to Meta only make sense if the offer or the product set differs by market.

Festivals close to this one

Plan the run rather than the date — the campaign that follows is usually the one that pays for this one.

Run your Makar Sankranti campaign on WhatsApp

Copy the four templates, edit them to your brand, push them to Meta for approval and schedule the sends. Free for 14 days, no card.

Start freeSee pricing