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Diwali campaign
Four free Diwali WhatsApp templates you can copy, edit and submit to Meta — the biggest week of the year, and the most crowded inbox.
The largest commercial event in India and the hardest inbox of the year to be read in. Start ten to twelve days out, and stop promising delivery in the final three.
The sequence
Each preview is the real template — the exact body, the footer Meta needs, and the button. Amber marks the blanks you fill in. Copy any one of them, or download all four.
Our Diwali collection is live at Store Name, and you're seeing it first. Full sizes, nothing sold out yet. Pick what you want before the rush starts. Early access closes when we open it to everyone.
Opens the festive collection to your best customers before anyone else.
diwali_early_bird
Still deciding what to gift this Diwali? We have shortlisted the ones that actually land. Ready to gift, wrapped, and delivered before the day. The full list is waiting at Store Name.
A shortlist for the customer who wants to buy but has not decided what.
diwali_gifting_guide
Diwali sale is live at Store Name. Use code Discount Code at checkout. Works across the store, new arrivals included. Ends when the festival does.
The discount-led push, with a code and a deadline the festival sets for you.
diwali_flash_sale
Happy Diwali from everyone at Store Name! Thank you for being part of our year. Wishing you and your family a bright one. We have left something small for you inside.
A wish, a thank-you, and one small thing inside for next time.
diwali_greetings
The brief
The commercial facts behind the copy: when the money moves, what sells, and where in India it matters.
When the money moves
Ten to four days before. The last three days belong to local delivery and quick commerce, not to anyone shipping across the country.
Where it matters most
Pan-India, and the largest commercial event of the Indian year
What sells
Dates below are counted from Sun, 8 Nov, 2026. Submit the templates to Meta about a week before the first send, so an approval queue is never the thing that decides the campaign.
Windows are a starting point, not a rule. Shift them earlier if you ship nationwide, and earlier again for anything that has to arrive before the day.
Three buyers at once, and they want different things. Corporate and bulk gifting is decided earliest and has the largest basket. Family gifting is the volume driver and stalls on indecision. Self-purchase — clothes, decor, electronics, the home upgrade — runs through the whole window. A campaign that writes one message for all three reaches none of them properly.
Who to send to. Everyone opted in, but in waves: corporate and high-AOV buyers first with early access, then the full list for gift picks, then the non-openers for the discount. Sending one blast to the whole list on the same day is how a Diwali campaign gets ignored.
Yours, not ours
The Diwali copy is a draft, not a script. Rewrite it, set your own offer, pick the audience, and submit it to Meta from your own WhatsApp Business account.
Free for 14 days, no card. Templates are submitted under your own WhatsApp Business account, so they stay yours.
Live in the same week they asked
“Moksh got our Shopify WhatsApp live the same week we asked. Abandoned carts and COD confirms on one stack — for a smart-home catalog with real AOV, that inbox with order context is what we actually needed.”
One inbox instead of WhatsApp Web and Shopify admin
“We were juggling WhatsApp Web and Shopify admin for every order question. TopEdge puts the SKU and COD status beside the chat. Recovery sequences finally feel like Apex, not a generic blast.”
Ten to twelve days before Diwali, earlier than for any other Indian festival. Gifting decisions are made early, corporate orders earlier still, and the final three days belong to local delivery rather than nationwide shipping.
Four is the right shape: early access, gift picks, a discount and a greeting. What matters more than the count is that they go to different segments in waves — the same four messages blasted to the entire list on the same days perform far worse.
All four templates are marketing, billed by Meta at ₹0.8631 per delivered message in India, so about ₹3.45 to reach one customer across the full sequence — roughly ₹3,450 for a list of a thousand. TopEdge adds no markup on Meta’s rates.
You can, but it changes the price. An order update is a utility template at ₹0.1150; add festive wording with an offer and Meta reclassifies it as marketing at ₹0.8631 on every send, including the order confirmations that were cheap before.
Yes. Download all four as a CSV from the button above the previews, or copy any single message with the button on its card. The CSV carries the body, footer, button label, Meta template name and send window in separate columns. No sign-up, no email.
You are expected to. Each template arrives with the body, footer and button already in place and your store name and discount code left as blanks, so you change the wording, the offer, the button and the language, then submit it to Meta under your own WhatsApp Business account. The copy here is a starting draft, not a script.
Plan the run rather than the date — the campaign that follows is usually the one that pays for this one.
Copy the four templates, edit them to your brand, push them to Meta for approval and schedule the sends. Free for 14 days, no card.
